Post by account_disabled on Mar 5, 2024 5:35:33 GMT
Sandra Sartier Categories Shopping center marketing , Public relations Street Marketing for shopping centers: how to reinforce the brand image Currently, for any marketing action that we are interested in carrying out in our shopping center, it is essential to base its approach and approach on the socioeconomic situation that we are experiencing. If we adapt to the environment, we will have a better chance of succeeding with the actions we take. Stop and think for a moment. Do you know any street marketing campaigns ? For sure yes. There are many actions that have gone around the world by going viral on the internet. The pedestrian crossing that simulates McDonald's fries is an example of this . More and more companies are choosing to invest in marketing actions directly on the street, generating an impact and an experience for the user.
Street marketing has gone from being a communication tool within our reach to becoming an incredible opportunity to reinforce the image of our shopping center within the current context. Furthermore, the growing insertion of shopping centers into the urban structures of cities facilitates the implementation of this type of actions. People increasingly BTC Users Number Data prefer plans in open spaces or outdoors. For this reason, the actions that take place in the street now have so much value and allow people to maintain social distance in a place with natural air renewal that makes them feel safe. Taking advantage of this factor, we can carry out street marketing actions within our marketing plan that provide great dynamism, generate interaction with users and increase brand recognition, something very effective for customer loyalty. Keys to creating successful street marketing campaigns for shopping centers Below, we explain which are the most relevant factors to succeed with our street marketing campaigns for shopping centers .
Creativity and surprise factor . We must focus our efforts on creating campaigns that achieve impacts. Try to surprise users in an unexpected context such as the street with some activity, street art or original creation. Attracting is important, but maintaining that attention is essential to achieve the objectives of brand recognition and notoriety that we seek. It is essential to innovate with fun and original actions, but always in line with the corporate image that we want to convey. For example, the famous Nike corporate benches without the seating area that included the brand logo and the word Run are a very original street marketing action that is consistent with the brand image. Interaction . We must get users involved with the campaign, becoming part of it and enjoying an experience that is interesting enough for them that it becomes a memory. In this way , the recognition that our shopping center will have will be much greater . The key is that our target is so interested in our action that they are encouraged to share it on their social networks , giving it visibility and feeling part of it.
Street marketing has gone from being a communication tool within our reach to becoming an incredible opportunity to reinforce the image of our shopping center within the current context. Furthermore, the growing insertion of shopping centers into the urban structures of cities facilitates the implementation of this type of actions. People increasingly BTC Users Number Data prefer plans in open spaces or outdoors. For this reason, the actions that take place in the street now have so much value and allow people to maintain social distance in a place with natural air renewal that makes them feel safe. Taking advantage of this factor, we can carry out street marketing actions within our marketing plan that provide great dynamism, generate interaction with users and increase brand recognition, something very effective for customer loyalty. Keys to creating successful street marketing campaigns for shopping centers Below, we explain which are the most relevant factors to succeed with our street marketing campaigns for shopping centers .
Creativity and surprise factor . We must focus our efforts on creating campaigns that achieve impacts. Try to surprise users in an unexpected context such as the street with some activity, street art or original creation. Attracting is important, but maintaining that attention is essential to achieve the objectives of brand recognition and notoriety that we seek. It is essential to innovate with fun and original actions, but always in line with the corporate image that we want to convey. For example, the famous Nike corporate benches without the seating area that included the brand logo and the word Run are a very original street marketing action that is consistent with the brand image. Interaction . We must get users involved with the campaign, becoming part of it and enjoying an experience that is interesting enough for them that it becomes a memory. In this way , the recognition that our shopping center will have will be much greater . The key is that our target is so interested in our action that they are encouraged to share it on their social networks , giving it visibility and feeling part of it.