Post by account_disabled on Jan 11, 2024 8:48:47 GMT
It tracks the site's navigation and considers its content in relation to URL structure, H tags, structured data, ALT images, and a number of other factors. Additionally, when visitors can visibly see a link to the blog on the home page, and the blog exists on the same platform, the likelihood that they will click on the link and interact with the content increases significantly, and this generates powerful engagement signals. participation that helps improve. organic ranking and domain authority. SEO Friendly Blog Talks to Your Ideal Clients Instead of writing an SEO-friendly blog on high search volume keywords, you should focus your articles on target buyers to achieve high rankings and conversions. This will involve extensive research necessary to develop buyer personas. A buyer persona is a semi-fictional representation of a real customer that marketers use as roadmaps for audience targeting. The customer's industry, products, and services will determine the points covered in the buyer persona. But as a general rule, they will contain the industry, the title, the job responsibilities, define how that person's success is measured, and where people in that position will look for educational information relevant to their role.
Family status, income level, and other personal points also play a role. The data needed to create buyer personas can be collected by interviewing your sales department; What are the top goals they hear, what are the common pain points, how do the products serve as the best solutions to the buyer's needs, and why do people ultimately buy (or don't buy)? You can also use social listening technology to see how people are interacting with content related to your brand and industry, and to determine which blog topics get the most shares, likes, and Middle-East Mobile Database comments. Other popular data acquisition methods for creating buyer personas are questionnaires and surveys. These can be sent to current customers, as well as people who have never made a purchase. Keywords and blog structure Once you understand who your buyers are and what motivates them through their buying process, it's time to choose your keywords and blog structure. While most SEO services focus their efforts on keywords with high search volume, an SEO-friendly blog should make topic-based keywords the core of their search terms, as the goal is generate sales and not just rank for no reason.
Here is an example: “Meat knives” can have extremely high search volume and if you can rank well for this keyword, you are likely to get a lot of clicks. But, because the term is so broad, conversion rates will be low because the content is not specific enough to meet the buyer's needs. On the other hand, keywords like “olive wood handled steak knives” or “Laguiole steak knives” may have significantly lower search volume; They convert at a much higher rate because they target specific buyers. Would you rather rank on page one of Google for a broad keyword that gets 10,000 searches a month and convert a monthly average of 200 sales from it, or rank well for a specific keyword that gets 2000 searches a month and converts about 500 sales per month? month? This is the best part: You can still rank for broad keywords by ranking for the low-hanging fruit that converts best first. All you have to do is create relevance and context between your various types of keywords and demonstrate how they are important to creating content that supports customer needs.
Family status, income level, and other personal points also play a role. The data needed to create buyer personas can be collected by interviewing your sales department; What are the top goals they hear, what are the common pain points, how do the products serve as the best solutions to the buyer's needs, and why do people ultimately buy (or don't buy)? You can also use social listening technology to see how people are interacting with content related to your brand and industry, and to determine which blog topics get the most shares, likes, and Middle-East Mobile Database comments. Other popular data acquisition methods for creating buyer personas are questionnaires and surveys. These can be sent to current customers, as well as people who have never made a purchase. Keywords and blog structure Once you understand who your buyers are and what motivates them through their buying process, it's time to choose your keywords and blog structure. While most SEO services focus their efforts on keywords with high search volume, an SEO-friendly blog should make topic-based keywords the core of their search terms, as the goal is generate sales and not just rank for no reason.
Here is an example: “Meat knives” can have extremely high search volume and if you can rank well for this keyword, you are likely to get a lot of clicks. But, because the term is so broad, conversion rates will be low because the content is not specific enough to meet the buyer's needs. On the other hand, keywords like “olive wood handled steak knives” or “Laguiole steak knives” may have significantly lower search volume; They convert at a much higher rate because they target specific buyers. Would you rather rank on page one of Google for a broad keyword that gets 10,000 searches a month and convert a monthly average of 200 sales from it, or rank well for a specific keyword that gets 2000 searches a month and converts about 500 sales per month? month? This is the best part: You can still rank for broad keywords by ranking for the low-hanging fruit that converts best first. All you have to do is create relevance and context between your various types of keywords and demonstrate how they are important to creating content that supports customer needs.